Translate your vision into marketing that actually works.

Most founders don’t have a marketing problem. The vision is there. It's just not coming through yet. That's the gap I close.

Big brand thinking. Founder scale.

Over 20 years at Nike scaling the women's business to nearly $1B, I know what it looks like when a vision is fully realized in marketing. I know what's missing when it's not. That's the lens I bring to founder-led brands.

Through Luminous Growth Marketing, I work directly with founders on brand strategy, messaging, and integrated marketing. From foundation to execution.

Let's Work Together

A wooden desk with a laptop, open notebook, and a person writing in it, a pink mug, a glass of water, a white mug on a tray, and a vase with white calla lilies in the background.

A wooden table with a mug, a small notebook with a gold pen, and several photo prints or polaroids arranged on a woven placemat.

How We Work Together

Sunlit wooden table with a white vase holding green leafy branches, a terracotta mug, a glass of water on a coaster, and a beige upholstered chair in a softly lit room with sheer curtains.

Translating your vision into clear brand positioning, messaging, and voice. The foundation everything else builds from.
Building integrated marketing plans that carry your brand through content, campaigns, and every channel that matters.
Stepping in as a fractional marketing leader. Structure, clarity, and momentum without the full-time hire.

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My approach

I listen before I build. I stay through execution. I don't consider it done until it works.

Every engagement starts with understanding where the vision is getting lost — not just what the marketing looks like, but what's missing underneath it.

From there I build the foundation: positioning, plan, content strategy, and channel direction that carry it through.

I stay involved as it moves from strategy to execution, aligning along the way.

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Experience

Before launching Luminous Growth Marketing, I spent over 20 years leading brand and digital marketing at some of the world's most recognized consumer brands.

I began at Levi's in San Francisco, spending 7 years leading digital brand and marketing, before moving to Portland to join Nike, where I spent 11 years leading global digital brand strategy and scaling the women's business to nearly $1B. From there, I directed integrated marketing at Banfield Pet Hospitals, connecting brand storytelling with customer experience across digital channels.

Today, I bring that lens to founder-led brands, translating vision into strategy and execution that actually holds.

Let’s Talk.

Tell me what you're working on and I'll be in touch.

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